Common Thread Collective
Igloo Coolers achieved 4.6x year-over-year growth by transitioning from traditional retail to direct-to-consumer (DTC) ecommerce with the help of Common Thread Collective. This strategy involved intensive Facebook and Google advertising campaigns, even during the pandemic, resulting in a 796% increase in sales for April 2020 and significant new customer acquisition.
Overview
Igloo Coolers achieved 4.6x year-over-year growth by transitioning from traditional retail to direct-to-consumer (DTC) ecommerce with the help of Common Thread Collective. This strategy involved intensive Facebook and Google advertising campaigns, even during the pandemic, resulting in a 796% increase in sales for April 2020 and significant new customer acquisition.
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