Poplar

Poplar is a tech-enabled direct mail marketing platform that helps brands automate, personalize, and measure direct mail campaigns. Designed for D2C brands, eCommerce businesses, and subscription-based companies, Poplar integrates seamlessly with CRM, email marketing, and eCommerce platforms to deliver targeted, data-driven mailers that drive customer acquisition, retention, and re-engagement. The platform enables brands to trigger direct mail campaigns based on customer behavior, including cart abandonment mailers to recover lost sales, win-back campaigns to re-engage inactive customers, loyalty & VIP rewards to strengthen customer relationships, and cross-sell & upsell promotions to maximize lifetime value. With fully dynamic content, businesses can personalize offers, product recommendations, and messaging based on purchase history, browsing activity, and customer segmentation. Poplar integrates with Klaviyo, Shopify, HubSpot, and other leading marketing platforms, allowing brands to automate direct mail campaigns just like email and SMS flows. The platform also supports CSV uploads for easy bulk mailing and one-time campaigns. With its AI-driven personalization, automated workflows, and deep analytics, Poplar makes direct mail as easy, measurable, and scalable as digital marketing.